Happy Monday! This is our fifth FREE GAME newsletter! You’ll find FREE GAME on the Quan Effect, Fabrics, Packaging, and more. Read until the end for Rick Owen’s case study and how Superline Network grew to 900K+.

The Quan Effect 

Quan, YouTuber and internet personality is charging $10k for an IG post 🤯 

With over 1M followers on Instagram and 700k subs on YouTube it’s still hard to justify paying THIS much for ONE post

Everybody in the streetwear game is calling this “the Quan Effect” & claiming that this one post can get your $10k back AND some more.

So what is Superline’s take on this?

This “method” is called influencer advertising but most of y’all already know that. In our perspective the biggest differentiator between Quan and other influencers is the target audience and community he has built. 

Quan has been making YouTube videos for over 3 years about the behind-the-scenes of his lavish lifestyle. Flashing fancy cars, fancy clothes, and fits. Because of this ANY brand he promotes is reaching a loyal community of Quan fans that aspire to be like him AND the cheapest way to do so is through clothing…

Being able to reach a targeted audience of customers who are looking to see what Quan is doing and wearing is the REAL value behind that $10k.

So do we think that price is crazy? No doubt it’s high af but maybe it’s worth it. Should we test it and find out? 🤔

The Downfall of Gucci…

Kering shared its financial reports for Q2 and they are STRUGGLING. Big part of this is Gucci losing 20% of their company’s revenue… it’s clear that Gucci is struggling so why is this happening and is this the downfall of Gucci? 

We did our research and want to give y’all a quick rundown of what’s going on:

• Global Luxury Market - The luxury market as a whole is facing a downturn (ex. Balenciaga, Saint Laurent). 

• Leadership - Changes in leadership is making the brand’s direction inconsistent 

2023: Sabata De Sarno as new Creative Director & Jean- Francois Palus as new CEO

• Strategic Repositioning - Gucci is attempting transition to “quiet luxury” (read what this means) and consumers are not taking it well

See Kering’s full financial report here.

5 Ways to Elevate Your Brand’s Experience

How do you stand out from every other clothing brand and create loyal customers that will ALWAYS ride for your brand? The clothing game is getting more and more competitive so getting creative on ways to differentiate yourself is getting tough…

One clear method to do so is Packaging. 

This is the real secret sauce behind how brands like LV, Nike, and Supreme increase their perceived value and sell their products for WAY more than they cost. 

First impressions are everything. So here are 5 Ways to Elevate Packaging:

1. Frosted Poly Bags: Adds a brand new luxury feeling to the unboxing experience

2. Poly Mailers: Cost-effective and durable + a NEED when shipping

3. Custom Poly Mailers: Elevates brand image and recognition around your brand

4. Stickers: Everybody loves freebies and it doubles as cheap promo

5. Hang Tags: Adds a luxurious feel to the brand 

If you don’t know where to get them check out: Alibaba, Uline, and Amazon

And for the full YouTube video from Superline: Watch here

Rick Owens Case Study

Rick Owens is making >$140M in revenue and unintentionally DOMINATED Hip-Hop and High Fashion with every top artist name dropping them in their lyrics:

“Raf Simons, Rick Owens usually what I’m dressed in”,  Peso - A$AP Rocky

“I got this shit, I match my drip on my drip. Standin' on yellow Rick”, It’s on Me - Lil Uzi

So here’s some Free Game on what they’re doing right:

Making Trends, Not Following: Rick blends futuristic and primal elements with inspo from art, architecture, mythology, and sexuality which creates a unique and recognizable look that isn’t driven by what trend is “hot” right now. 

Authenticity: Rick lives and breathes the brand’s aesthetic so everything about the brand feels raw and real. The audience appreciated Rick and Lamy’s unapologetic attitude around their quirks. 

Their uniqueness (aka Aura) as a brand created this feeling that you were living within their universe. Making Rick Owens feel like an experience, not clothing. 

Product Diversification: 

Rick Owens isn’t a fashion brand, it’s an aesthetic. Expanding into furniture and lifestyle products allows customers to almost live and breathe Rick Owens in everything they consume which creates this immersive world and feeling around the brand.

For a full in-depth interview with Rick Owens watch here.

Fabrics 101

Here’s a quick guide on the main fabrics you can use for your garments…

Our favorite, French Terry: Soft and comfortable feel. Best for sweatshirts, joggers, and casual wear

• Cotton: Soft, breathable, and hypoallergenic. Best for tees and casual wear.

• Nylon: Strong, durable, and quick-drying. Best for track pants and swimwear.

• Polyester: Durable and wrinkle-resistant. Best for sportswear and outdoor clothing.

• Linen: Lightweight and breathable. Best for summer clothing.

• Wool: Insulating and moisture-wicking. Best for winter wear.

• Silk: Luxurious and smooth. Best for evening wear and lingerie.

• Rayon: Soft and versatile. Best for blouses and dresses.

• Spandex: Stretchy and form-fitting. Best for activewear and swimwear.

3 Tips to Grow on Social Media 

Social media is MANDATORY in today’s game.

We 10x’d Superline Network’s Instagram page to 945,000 followers in ONE year so here’s 4 Quick Tips for anybody looking to grow on Social Media:

It comes down to 4 things:

1. Doesn’t feel like an ad - Try to provide either entertainment or education in your videos instead of directly selling your products (think of a TV or YouTube ad)

2. Feels Authentic - People can quickly spot if you’re chasing views or virality. Make sure it authentically represents you and your brand.

3. Hook in first 3 seconds - The hook is 70% of what makes a great video. 

   1. Ask how you can catch an audience’s attention and give them a burning reason to keep watching within the first 3 seconds. 

4. Call-to-action - If you want your content to convert to sales, followers, or any sort of engagement, creating a CTA at the end of the video is the best way to do so (read what this means)